How do influencers and content creators feel about getting roasted for using AI? Mostly unbothered. At least, that was the vibe at a conference for AI creators that I attended in Los Angeles this week. I joined hundreds of creators, marketers, brands, and AI enthusiasts on Tuesday at “AI Creator Day,” hosted by industry trade
YouTuber Markiplier thinks more creators can break into Hollywood without giving up control. The 37-year-old put it to the test earlier this year, when he wrote, directed, and starred in the film “Iron Lung.” He funded the movie’s low 7-figure budget himself, and it became a box-office hit that grossed over $50 million worldwide. His
MrBeast is the king of stunts. His next big challenge? Convincing his more than 500 million YouTube subscribers to log off and read a book. On Tuesday, the content creator released his first novel, “The Most Dangerous Games,” coauthored with bestselling writer James Patterson. As of Monday evening, the book was available for pre-sale and
Patreon, a platform for creators that pays for their content, is laying off staff. In a publicly shared note addressed to Patreon content creators, CEO Jack Conte announced that the creator economy startup is laying off 93 employees, roughly 20% of its workforce. Conte said in the memo to employees that “the market in which
MrBeast’s sugar rush is fading. The growth of the YouTuber’s main candy company, Feastables, has slowed considerably in the last year, according to internal data seen by Business Insider. U.S. sales volume grew 13% year over year in 2025, following a 33% jump the year before, according to a May 2026 presentation. The company sold
