A new filing in a lawsuit from a fired WPP executive alleges that Sony, one of the ad giant’s major partners, investigated the company and concluded it had improperly withheld rebates from clients. The lawsuit says that Sony presented the findings of its investigation to WPP in 2025 in a detailed analysis that said the
Ads designed to influence AI agents rather than human consumers are emerging as a new marketing channel. They’re also opening up a new brand safety battleground. The big outstanding question: Once the AI platforms get wise to brands advertising to their crawlers, will they play ball or try to stamp out the practice? Here’s an
With great power comes great responsibility, and BMW is using that power to beam “Spider-Man” ads into its cars. The German auto giant has been showing a banner ad for “Spider-Man: Brand New Day” in cars since late July as part of a brand tie-up with Marvel’s latest blockbuster. The banner reads “Surprise! Spider-Man just
Patreon, a platform for creators that pays for their content, is laying off staff. In a publicly shared note addressed to Patreon content creators, CEO Jack Conte announced that the creator economy startup is laying off 93 employees, roughly 20% of its workforce. Conte said in the memo to employees that “the market in which
Stacy Taffet, Hershey’s director of growth and marketing, has already entered her spooky season. The father of Reese’s and Jolly Rancher is inventing a new Halloween playbook, breaking the holiday into distinct microseasons that begin months before October 31, Taffet exclusively told CMO Insider. A Morning Consult survey commissioned by Hershey in July found that
A recent job posting from OpenAI hints that the AI giant is laying the groundwork for an ad network. Until now, OpenAI’s nascent advertising business has been a platform for advertisers looking to reach ChatGPT users. Now, there’s evidence that the AI giant might want to jump into a new side of the market: helping
