You’ve just set down your Xbox controller after wiping out the final boss. Now, time for an ad! The folks at Patentlyze made me aware of a recent patent filing from Microsoft that hints at Xbox’s in-game advertising ambitions. The filing, published earlier this month, outlines a concept for a content management system that would
Brands have a proposition for influencers: What if you didn’t make those pesky #ad disclosures? The Utah-based wellness influencer Sharon Johnson, who describes herself in her Instagram bio as a “Reformed Tradwife,” said a supplement company recently asked her not to include an #ad disclosure in posts showing her receiving and opening the company’s product.
This as-told-to essay is based on a conversation with Colin Piper, CMO of BuildOps, an AI platform for commercial contractors. Prior to that, he spent more than 10 years at Autodesk, eventually leading a large marketing team for its construction business vertical. The essay has been edited for length and clarity. Autodesk said in a
After doing tie-ins with iconic scary movie characters like Chucky and M3gan, Coca-Cola’s Fanta wants to make some spooky personas of its own. Ahead of Halloween, the soda brand is introducing four characters as part of a kickoff to what it’s calling Fanta’s Haunted Universe, which it describes as a collection of products, content, and
Stacy Taffet, Hershey’s director of growth and marketing, has already entered her spooky season. The father of Reese’s and Jolly Rancher is inventing a new Halloween playbook, breaking the holiday into distinct microseasons that begin months before October 31, Taffet exclusively told CMO Insider. A Morning Consult survey commissioned by Hershey in July found that
A recent job posting from OpenAI hints that the AI giant is laying the groundwork for an ad network. Until now, OpenAI’s nascent advertising business has been a platform for advertisers looking to reach ChatGPT users. Now, there’s evidence that the AI giant might want to jump into a new side of the market: helping
