Ads designed to influence AI agents rather than human consumers are emerging as a new marketing channel. They’re also opening up a new brand safety battleground. The big outstanding question: Once the AI platforms get wise to brands advertising to their crawlers, will they play ball or try to stamp out the practice? Here’s an
Stacy Taffet, Hershey’s director of growth and marketing, has already entered her spooky season. The father of Reese’s and Jolly Rancher is inventing a new Halloween playbook, breaking the holiday into distinct microseasons that begin months before October 31, Taffet exclusively told CMO Insider. A Morning Consult survey commissioned by Hershey in July found that
A recent job posting from OpenAI hints that the AI giant is laying the groundwork for an ad network. Until now, OpenAI’s nascent advertising business has been a platform for advertisers looking to reach ChatGPT users. Now, there’s evidence that the AI giant might want to jump into a new side of the market: helping
Here comes an AI advertising campaign that could ruffle some feathers in Hollywood. AI text-to-video platform OpenArt AI is launching ads in AMC movie theaters in Los Angeles, San Francisco and New York this week to promote its Director product, the company exclusively told CMO Insider. The push also includes billboards in those cities, as
Fox One’s World Cup marketing playbook is all about letting the creators do the scoring. The World Cup is a high-stakes moment for Fox One, which described the tournament as a “second launch” for the subscription streaming service that debuted last August. Fox One had to make sure its creativity punched above its weight to
Jonathan Mildenhall joined Rocket Companies almost three years ago. In an interview at the 2023 Cannes Lions Festival, he spoke about the brand’s transformation. “Over the last 24 months we’ve been able to outperform every set of brand and business metrics,” Mildenhall told CMO Insider in an interview at the 2026 Cannes Lions Festival. “It’s
