You’ve just set down your Xbox controller after wiping out the final boss. Now, time for an ad! The folks at Patentlyze made me aware of a recent patent filing from Microsoft that hints at Xbox’s in-game advertising ambitions. The filing, published earlier this month, outlines a concept for a content management system that would
This as-told-to essay is based on a conversation with Colin Piper, CMO of BuildOps, an AI platform for commercial contractors. Prior to that, he spent more than 10 years at Autodesk, eventually leading a large marketing team for its construction business vertical. The essay has been edited for length and clarity. Autodesk said in a
After doing tie-ins with iconic scary movie characters like Chucky and M3gan, Coca-Cola’s Fanta wants to make some spooky personas of its own. Ahead of Halloween, the soda brand is introducing four characters as part of a kickoff to what it’s calling Fanta’s Haunted Universe, which it describes as a collection of products, content, and
Ads designed to influence AI agents rather than human consumers are emerging as a new marketing channel. They’re also opening up a new brand safety battleground. The big outstanding question: Once the AI platforms get wise to brands advertising to their crawlers, will they play ball or try to stamp out the practice? Here’s an
Stacy Taffet, Hershey’s director of growth and marketing, has already entered her spooky season. The father of Reese’s and Jolly Rancher is inventing a new Halloween playbook, breaking the holiday into distinct microseasons that begin months before October 31, Taffet exclusively told CMO Insider. A Morning Consult survey commissioned by Hershey in July found that
A recent job posting from OpenAI hints that the AI giant is laying the groundwork for an ad network. Until now, OpenAI’s nascent advertising business has been a platform for advertisers looking to reach ChatGPT users. Now, there’s evidence that the AI giant might want to jump into a new side of the market: helping
