After doing tie-ins with iconic scary movie characters like Chucky and M3gan, Coca-Cola’s Fanta wants to make some spooky personas of its own. Ahead of Halloween, the soda brand is introducing four characters as part of a kickoff to what it’s calling Fanta’s Haunted Universe, which it describes as a collection of products, content, and
Stacy Taffet, Hershey’s director of growth and marketing, has already entered her spooky season. The father of Reese’s and Jolly Rancher is inventing a new Halloween playbook, breaking the holiday into distinct microseasons that begin months before October 31, Taffet exclusively told CMO Insider. A Morning Consult survey commissioned by Hershey in July found that
