TikTok Shop scammers should watch their backs. Brands – and the TikTok algorithm – are increasingly embracing videos with influencers and AI-generated product images. The technology could put a dent in the businesses of creators who focus their content on shoppable videos designed to make money through TikTok’s e-commerce affiliate program. These creators are not
TikTok is taking control as it looks to grow its e-commerce business. The company is rolling out a new managed services program in the US that will give it much more control over the performance of some of its e-commerce sellers, according to documentation seen by Business Insider. The company is currently seeking participants for
Here comes an AI advertising campaign that could ruffle some feathers in Hollywood. AI text-to-video platform OpenArt AI is launching ads in AMC movie theaters in Los Angeles, San Francisco and New York this week to promote its Director product, the company exclusively told CMO Insider. The push also includes billboards in those cities, as
Google is rolling out a new feature aimed at helping people understand when an ad they see was created with AI technology. AI makes it easier for businesses to create ads, place their branded products in various environments, and save money on real-world e-commerce photography. But it can also be misleading if consumers don’t know
Fox One’s World Cup marketing playbook is all about letting the creators do the scoring. The World Cup is a high-stakes moment for Fox One, which described the tournament as a “second launch” for the subscription streaming service that debuted last August. Fox One had to make sure its creativity punched above its weight to
Jonathan Mildenhall joined Rocket Companies almost three years ago. In an interview at the 2023 Cannes Lions Festival, he spoke about the brand’s transformation. “Over the last 24 months we’ve been able to outperform every set of brand and business metrics,” Mildenhall told CMO Insider in an interview at the 2026 Cannes Lions Festival. “It’s
