With great power comes great responsibility, and BMW is using that power to beam “Spider-Man” ads into its cars. The German auto giant has been showing a banner ad for “Spider-Man: Brand New Day” in cars since late July as part of a brand tie-up with Marvel’s latest blockbuster. The banner reads “Surprise! Spider-Man just
Patreon, a platform for creators that pays for their content, is laying off staff. In a publicly shared note addressed to Patreon content creators, CEO Jack Conte announced that the creator economy startup is laying off 93 employees, roughly 20% of its workforce. Conte said in the memo to employees that “the market in which
Stacy Taffet, Hershey’s director of growth and marketing, has already entered her spooky season. The father of Reese’s and Jolly Rancher is inventing a new Halloween playbook, breaking the holiday into distinct microseasons that begin months before October 31, Taffet exclusively told CMO Insider. A Morning Consult survey commissioned by Hershey in July found that
A recent job posting from OpenAI hints that the AI giant is laying the groundwork for an ad network. Until now, OpenAI’s nascent advertising business has been a platform for advertisers looking to reach ChatGPT users. Now, there’s evidence that the AI giant might want to jump into a new side of the market: helping
TikTok Shop scammers should watch their backs. Brands – and the TikTok algorithm – are increasingly embracing videos with influencers and AI-generated product images. The technology could put a dent in the businesses of creators who focus their content on shoppable videos designed to make money through TikTok’s e-commerce affiliate program. These creators are not
TikTok is taking control as it looks to grow its e-commerce business. The company is rolling out a new managed services program in the US that will give it much more control over the performance of some of its e-commerce sellers, according to documentation seen by Business Insider. The company is currently seeking participants for
