TikTok is taking a page out of Amazon’s playbook. The social video app is testing a Prime-style membership program for some US shoppers, according to screenshots of the offer seen by Business Insider. The program, called TikTok Shop Plus, is integrated into Shop, its e-commerce platform. Like Amazon Prime, it offers its members a mix
TikTok Shop scammers should watch their backs. Brands – and the TikTok algorithm – are increasingly embracing videos with influencers and AI-generated product images. The technology could put a dent in the businesses of creators who focus their content on shoppable videos designed to make money through TikTok’s e-commerce affiliate program. These creators are not
TikTok is taking control as it looks to grow its e-commerce business. The company is rolling out a new managed services program in the US that will give it much more control over the performance of some of its e-commerce sellers, according to documentation seen by Business Insider. The company is currently seeking participants for
