But British soccer content creator Ellis Platten is “not a fan” of some initiatives at this year’s World Cup, including the halftime show or hydration breaks.

The hydration breaks take place 22 minutes into each half and have been used to show advertisements on some American networks.

“I understand that it is the World Cup final, but it is already the most watched event in the world and I don’t think it is necessary to add these things to it,” he tells us.

“As a football fan in a stadium, at the end of half-time people are quite restless.”

Platten, 28, has been traveling around host countries to watch World Cup matches for the past month.

He says he’s “curious to see how the halftime show affects the overall game.”

Ifab has previously rejected proposals to extend football breaks beyond 15 minutes, citing concerns about player welfare and the potential for injury after prolonged inactivity.

“You would almost have to make a change at half-time for the well-being of the players,” says Platten.

He adds: “They’re not thinking about that, they’re just thinking ‘oh, we can have Justin Bieber on stage’, but Messi is in a World Cup final; I think it’s a bit more important.”

Glover agrees, saying she’s “not sure football needs” a halftime show.

“This year’s World Cup seems very American. I’m watching the coverage in the United States and there are so many ads that barely do any analysis,” he says.