Disney+ is considering making part of its streaming library available to watch for free, according to a report from Business Insider.

Disney Chief Product and Technology Officer Adam Smith discussed the possibility of offering free content during a public meeting on Thursday, according to the report. It is unknown what shows or movies would be included or when the streaming platform would consider launching the offering.

Launching free content would allow Disney+ to better compete with free services like YouTube and Tubi, which are capturing a growing share of consumers’ viewing time.

As streaming giants continue to raise prices, consumers have turned to ad-supported services. According to Neilson data, free streaming services accounted for 18.7% of US TV viewing time in April 2026, up from 16.8% in April 2025 and 12.7% in April 2024.

By offering select free content to consumers, Disney+ could better differentiate itself from streaming peers like Netflix and Amazon Prime, especially since Apple TV+ and Paramount+ already allow non-subscribers to access some free episodes.