The most exciting bet ahead of the World Cup quarterfinal match between England and Norway will not be placed on DraftKings.

Norwegian Air Shuttle proposed a bet against British Airways in an Instagram post after the matchup was set earlier this week. The challenge would pit Scandinavia’s second-largest airline against the UK’s flag carrier.

“Hey @british_airways, want to place a bet? 👀🇳🇴🏴ڠڠڠڠڠڠ,” Norwegian Air Shuttle wrote on Instagram. “If Norway wins, you will have to switch to our logo on Instagram on Sunday (one day). And vice versa. Agreement?”

British Airways accepted the challenge with a cheeky comment.

“Don’t make bets you can’t win 😉,” he responded.

The bet caught the attention of other major airlines. “We’ll be watching with our satay in one hand and our signature drink in the other🍹,” Malaysia Airlines wrote in the comments.

“You two are fighting over the logo,” wrote Austrian Airlines. “We’ll bring the Schnitzel.”

On Friday, the airlines released a joint video showing an official handshake and logo exchange. “After all the comments, all the jokes and all the speculation, the handshake has officially been delivered at @british_airways HQ🤝. The deal is done,” the post’s caption read.

The two airlines continued to criticize each other in the days leading up to the game. “Today is @flynorwegian day, are you still nervous? 👀🏴ڠڠڠڠڠڠ🇳🇴,” British Airways wrote.

“Just chilling innit xx,” responded Norwegian Air Shuttle.

Norwegian spokesperson Eivind Hammer Myhre told Business Insider that its social media team came up with the idea of ​​challenging another airline.

“But what bet is fun without risk? And we thought, what’s the most visible thing we can bet? Our logo,” Myhre said. “From there, we created the publication, and while we were pretty happy with the idea, we never would have anticipated this kind of reception in a million years.”

Myhre said social media posts have reached tens of millions of people around the world.

“I think the most important thing is that every comment and feedback has been positive,” he said. “Throughout all this, we were a little worried about the reception at British Airways, but they’ve been fantastic sports. This has almost gone from a bet to a collaboration between two airlines and what seems like the entire internet.”

Still, Myhre couldn’t resist one more blow. “May the best Norwegian team win!” said.

England and Norway will meet at Hard Rock Stadium in Miami at 5 pm ET on Saturday. The quarterfinal match will pit notable figures of the tournament such as Harry Kane and Erling Haaland. As of Saturday afternoon, platforms like DraftKings, Polymarket and Kalshi are predicting England will win.