Google Images, the tech giant’s image search engine, is taking on Pinterest with its latest redesign that turns the site into a dynamic, navigable gallery of images from across the web. Google is also adding a way for users to create AI images directly in Search, as it celebrates 25 years since the debut of Google Images.

Pinterest has long been known for allowing people to find and save visual inspiration for everything from fashion to home decor. With this redesign, Google is essentially copying that playbook by turning Google Images into a place for discovery and inspiration, and not just search, which could increase the time users spend on Google platforms, helping to increase its advertising revenue.

Additionally, Google likely hopes that when users can’t find the image they’re looking for on Google Images or when they want to view something, they’ll stay within its ecosystem to create it rather than turning to third-party services like ChatGPT.

After navigating to the redesigned Google Images, users will see a gallery of “For You” images tailored to their interests and browsing history. Like Pinterest, the gallery is designed for continuous browsing and Google says it updates in real time with new images.

As users browse, they can save ideas to their “collections,” which will appear as tabs above the main photo gallery. For example, users can create collections of things like vacation outfit ideas, travel inspiration, and ways to design a reading nook, which they can return to later.

The redesign will roll out in the coming weeks to desktop computers in the US in English. Users must sign in to a Google account to try it out, the tech giant says.

As for generating images directly in Search, Google says the feature is intended for times when you have a very specific idea for an image that doesn’t yet exist online. Google is adding image generation directly to AI overviews in search and will use its latest Nano Banana model to transform a text message into a custom visual.

The feature can also help users reimagine spaces and visualize ideas, such as seeing what a room painted red might look like or what a bedroom with a coastal theme might look like.

Imaging in AI Overviews will begin rolling out in the coming weeks in English for all regions that currently support imaging in AI mode, Google says.