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Mamdani Targets Misleading Apartment Listings Created by AI: ‘It’s Called StreetEasy, Not StreetHard’

Mamdani Targets Misleading Apartment Listings Created by AI: ‘It’s Called StreetEasy, Not StreetHard’

Be careful with the AI ​​washer/dryer in the unit. New York Mayor Zohran Mamdani on Thursday announced a series of new tenant protection proposals, the result of his “Rental Scam Hearings” earlier this year. Plans included fixes for black mold, fire problems, and a growing AI problem. New York will now require real estate agents

Be careful with the AI ​​washer/dryer in the unit.

New York Mayor Zohran Mamdani on Thursday announced a series of new tenant protection proposals, the result of his “Rental Scam Hearings” earlier this year. Plans included fixes for black mold, fire problems, and a growing AI problem.

New York will now require real estate agents and listing sites to disclose the use of artificial intelligence or digitally altered images and videos in “misleading rental listings,” Mamdani announced. “You shouldn’t have to worry about whether the apartment you’re looking at online is real.”

Then Mamdani tried one of New York’s top apartment listing sites: “It’s called StreetEasy, not StreetHard.”

The “Rental Scam Report,” a 68-page file of hearing findings and results, includes more details of the mayor’s AI proposal.

The New York Department of Consumer and Worker Protection will work with Zillow and StreetEasy to enforce the “clear and visible disclosure” rule once it goes into effect, according to the report.

“We agree with Mayor Mamdani that finding a new rental apartment in New York should be easy, and that’s why finding an apartment on StreetEasy is… easy,” a StreetEasy spokesperson wrote to Business Insider. “We look forward to continuing our work with the Mamdani administration, as well as state and federal officials, to ensure it remains that way.”

The spokesperson said the company expects listings to accurately represent a home, “whether AI is involved or not,” and asked users to report listings they believed were misleading.

It is unclear when the AI ​​proposal will take effect. The report says that all initiatives will be implemented over the next three years, but the launches will be staggered.

Real estate agents told Business Insider in March that the problem of AI misrepresentation was growing. They called it “domestic fishing.” California now also requires AI disclosures in real estate listings.

Rent reforms were a key promise of Mamdani’s mayoral campaign. He promised to freeze the rent of stabilized apartments, for example. For eligible renters, that freeze will become a reality in October.

Mamdani’s proposals Thursday also included universal inspection of heat complaints and easy rescheduling of inspections. “New Yorkers have been able to schedule grocery deliveries and the time they pick up their clothes at the dry cleaners for years,” he said.

Mamdani said the three biggest concerns the city hears are pests, mold and broken elevators. The mayor has plans for all three.

“No longer will homeowners be allowed to apply a new coat of paint on a black mold wall and pretend the problem is solved,” Mamdani said, to applause from the crowd gathered at New York’s Tenement Museum.

New York also plans to legally recognize tenant unions, Mamdani said.

Mamdani announced a proposal to digitize the process of cataloging landlord sanctions, something he said would help detect repeat offenders and support landlords who “operate with integrity.”

This is a key balance for Mamdani: punishing the “bad owners” without harming the good ones. Cea Weaver, director of the Mayor’s Office of Tenant Protection, made that priority clear in the “Rental Scam Hearings.”

“We know not all landlords are bad,” Weaver said, “but we want to be able to find those who are.”