As Netflix looks for new ways to keep viewers engaged amid signs of a slowdown, the streaming giant appears to be exploring another avenue: always-live TV channels.

According to The Wall Street Journal, Netflix is ​​considering launching live channels that stream content continuously, giving subscribers something to tune into 24/7. Instead of committing to binge-worthy dramas like “Avatar: The Last Airbender” or the latest thriller “I Will Find You,” subscribers could leave a channel running in the background for hours of entertainment.

This move would put Netflix in more direct competition with free, ad-supported streaming services like Pluto TV and Tubi. It could also provide a significant boost to Netflix’s advertising business, since live programming typically doesn’t allow viewers to skip commercials.

The WSJ also reports that Netflix is ​​exploring bundles similar to offerings from Apple and Amazon. According to people familiar with the matter, Peacock is among the services being discussed as a potential partner.

Netflix did not immediately respond to our request for comment.

The reported plans come as Netflix has taken other steps to increase viewer engagement. Recently, the company has experimented with short-form videos, video podcasts and a new children’s gaming app to grow audiences.

Earlier this week, Bloomberg reported that the company is increasingly concerned about declining viewership between the first and second seasons of many of its original shows, raising questions about its ability to sustain long-term hits. Additionally, Netflix’s share of total television consumption has also decreased. According to Nielsen, the streamer accounted for 7.8% of television viewing in April.

Additionally, Variety reported Friday that Netflix is ​​in talks to buy Letterboxd, the popular social platform for movie fans.