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Snapchat now allows you to share what you are listening to in real time | TechCrunch

Snapchat now allows you to share what you are listening to in real time | TechCrunch

Snapchat now lets users share the music they’re listening to in real time through a new feature in Snap Map, TechCrunch has exclusively discovered. Called “Now Playing,” the feature allows users to link their streaming service account (starting with Spotify) and share what they’re currently listening to via Snap Map, and see what songs their

Snapchat now lets users share the music they’re listening to in real time through a new feature in Snap Map, TechCrunch has exclusively discovered.

Called “Now Playing,” the feature allows users to link their streaming service account (starting with Spotify) and share what they’re currently listening to via Snap Map, and see what songs their friends are enjoying.

The feature has been integrated with Spotlight videos, which are also short-form videos similar to Snapchat’s TikTok: you can save any song you discover in a Spotlight video directly to Spotify, or visit the track’s page on the platform to do so.

Users can choose who can see their listening activity, and the feature won’t show the last song played or listening history, although sharing will remain active as long as you’ve opened Snapchat in the last 24 hours. If a user is inactive for more than 24 hours, sharing will automatically pause and only resume when the app has been opened again. You can also pause sharing for three hours, 24 hours, or indefinitely.

The new feature comes as social media platforms continue to embrace music discovery and sharing. TikTok, where viral trends often shape global music charts, allows users to share songs from streaming services on the social network and also save songs they find. Meanwhile, Instagram allows users to share what they’re listening to through Notes, which are short status updates that appear at the top of users’ direct message inboxes.

Even Spotify itself has leaned towards sharing music on social networks, launching a feature that allows users to share what they are listening to with their friends in real time.

“Music is one of the most personal ways people express themselves, and it becomes even more meaningful when it brings friends together,” Manny Adler, Snapchat’s head of music, said in an emailed statement. “Now Playing adds a new layer of expression and discovery to Snap Map, helping Snapchatters share the soundtrack of their day and find new music through the people they already know.”

The integration adds another feature to Snap Map, which has more than 450 million monthly users. Launched in 2017, Snap Map was initially intended to be a way for users to see their friends’ locations and explore public Snaps from around the world. Over time, the feature has expanded to include local hotspots, activities, and now, music discovery.

Snapchat says the new feature is rolling out to users in regions where both Spotify and Snapchat are available, and coming soon to Canada.

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