Brands are pushing influencers to hide their paid deals0

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• September 9, 2026

Brands have a proposition for influencers: What if you didn’t make those pesky #ad disclosures? The Utah-based wellness influencer Sharon Johnson, who describes herself in her Instagram bio as a “Reformed Tradwife,” said a supplement company recently asked her not to include an #ad disclosure in posts showing her receiving and opening the company’s product.