5 years after NIL began, college coaches still out-earn the athletes they coach | Fortune0

• bond-market, Business, Business / Artificial Intelligence, Business / Big Tech, Business / Companies, Business / Computers and Software, Business / Markets, Business / Social Media, business-idea, business-insider-today, business-strategy, CoECI News, E! Insider, Energy & Environment Newsletter, Finance, Gaming News Roundup, Gear / Gear News and Events, Global, Global Precipitation, global warming, globalstar, HEALTH, Home, House, insider-picks, insider-picks-guides, insider-reviews, insider-reviews-2021, insider-today, job-market, Leadership, Markets, Markets & Festivals, News, newsletter, Newsletters, Nexstar Media Wire News, People News, Personal Finance, personal-finance, Photovogue / Editorial / News, Politics / Politics News, Property / News, Reviews, reviews-rit-ads, Security / Security News, shop, Shop Beauty, Success
• August 6, 2026

A lot has changed since college athletes began earning compensation in 2021. A small percentage have become rich due to their talent and marketability. The vast majority, however, have earned much more modest additional income, if any at all. But one thing hasn’t changed: Opponents of college students cashing in on marketing their name, image