Nutella’s empire is making a multibillion-dollar play for America’s snack market0

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• August 16, 2026

Baby Ruth, Butterfinger, Froot Loops, Frosted Flakes. They are all now owned by the same Italian company. Best known for Nutella and Ferrero Rocher chocolates, Ferrero has spent much of the past decade buying established American food brands and investing in US manufacturing. The privately held company now has more than 50 brands in its