Nike brought back a 32-year veteran to save the $60B brand. Its turnaround is still a ‘long, hard slog’ | Fortune0

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• August 26, 2026

The news traveled quickly across Nike’s sprawling headquarters in Beaverton, Ore. Elliott Hill was coming back. Employees high-fived. An audible cheer could be heard in parts of Nike’s 400-acre campus. Current and former employees lit up group chats and social media. On Wall Street, investors joined the celebration, sending Nike shares up roughly 8% in