NBCUniversal and India-focused investment firm Hornbill Capital have co-led an $80 million Series C round in EloElo Group, the Bengaluru-based company behind Indian microdrama platform Story TV. MIT Investment Co. joined the round alongside existing backers Play Ventures, Kalaari Capital, Waterbridge Ventures and Griffin Gaming Partners, among others. The raise takes EloElo’s total funding to
More than 118 million users watch microdramas every month as the serialized format has taken off in India. EloElo’s Story TV is one of the top apps for microdramas, with over 33 million active users, according to analysts. Banking on that scale, the company has raised $80 million in Series C from Hornbill Capital and
