The former CEO of Taco Bell says McDonald’s new drink menu lacks originality. Greg Creed, who served as Taco Bell’s chief marketing officer when the chain introduced the popular “Baja Blast” drink over 20 years ago, shared some feedback this week on McDonald’s new menu of “refresher” drinks. “Any brand could have come up with
Before Ray Dalio built Bridgewater Associates into one of the world’s largest hedge funds, he was advising clients on a more basic business problem: the cost of feeding chickens. That expertise, according to Dalio, helped McDonald’s to solve an early obstacle to introducing Chicken McNuggets, now one of its most popular products. Back in the
New York — McDonald’s, which has focused on improving its core products to boost sales, is implementing a series of changes designed to improve its signature burgers. The buns will be softer. Cheese, stickier. The onion will be added to the burgers directly on the grill. And the Big Mac sauce? There will be more.