As rivals pursue acquisitions, Peacock bets on packages through new agreement with YouTube | TechCrunch0

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• July 28, 2026

While much of the streaming industry is focused on mergers and acquisitions, NBCUniversal is expanding its reach through partnerships, and its latest move brings Peacock directly to YouTube. On Monday, NBCUniversal and YouTube announced a multi-year global strategic partnership, bringing Peacock’s Premium plan to YouTube Premium subscribers in the US in early 2027. This gives