While much of the streaming industry is focused on mergers and acquisitions, NBCUniversal is expanding its reach through partnerships, and its latest move brings Peacock directly to YouTube.

On Monday, NBCUniversal and YouTube announced a multi-year global strategic partnership, bringing Peacock’s Premium plan to YouTube Premium subscribers in the US in early 2027. This gives millions of viewers access to Peacock’s full programming, including NFL and NBA coverage, “Saturday Night Live,” “Love Island USA,” “Law & Order: SVU” and Bravo favorites like The Real Housewives franchise.

The deal means the content will be integrated into the YouTube experience, allowing viewers to discover and watch Peacock content without leaving the platform. For YouTube, the partnership makes YouTube Premium a stronger offering by adding another major entertainment service. It also supports YouTube’s broader strategy of becoming a streaming hub, giving viewers access to premium TV, live sports and creator content, all in one place.

The partnership comes as media giants look for new ways to grow while competing with platforms like YouTube and TikTok, which continue to capture a larger share of consumer viewing time. Many companies have responded by reshaping their businesses through major deals. Paramount Skydance agreed to acquire Warner Bros. Discovery and Fox will buy Roku.

Peacock, however, is leaning toward distribution. The company has already partnered with Amazon and Apple, and the deal with YouTube is its biggest effort yet to bring its content where audiences already are.

The deal also comes on the heels of Peacock reporting its first quarterly profit in the second quarter of 2026. The streaming service currently has 48 million paid subscribers.

The partnership also extends beyond the US, as NBCUniversal’s international streaming services, Universal+ and Hayu, will also be available through YouTube Premium in select markets. Additionally, starting later this summer, Peacock Premium will be available as a separate add-on subscription through YouTube Primetime channels.

Peacock Premium is their ad-supported plan at $10.99/month. Peacock Premium Plus has been available through Primetime YouTube channels since late June.