This as-told-to essay is based on a conversation with Charlotte Mandrier. It has been edited for length and clarity. On Monday, September 14, I was cleaning up my inbox and deleting emails when I saw that Starbucks was collaborating with the Peanuts brand to sell merchandise inspired by “The Great Pumpkin.” I remembered last year
Business leaders can’t predict their way through today’s turbulent environment—and should stop trying. “Instead of trying to predict the future, it’s probably better off to really enhance the muscle of adaptability,” Carol Liao, chair of BCG Greater China, said at the Fortune Leaders Forum on Sept. 8. And in an era when AI is commoditizing
After dominating America’s seasonal drink lineup for years, pumpkin spice may be losing its grip on fall. McDonald’s, one of the largest restaurant chains in the world, said last week it would not include pumpkin-spice-flavored coffee in its offering of autumn-themed drinks this fall. Instead, the company has replaced it with another fall flavor in
Magic Johnson knows a thing or two about making the leap from sports to business. Speaking to Anthony Anderson, who guest-hosted “Jimmy Kimmel Live” on Tuesday, the former NBA player shared the advice he’d give others looking to break into the business world. “The first thing, take your ego out of it and know that
South Korean police have raided the national headquarters of Starbucks over defamation claims surrounding a controversial marketing campaign. Starbucks Korea had in May launched a coffee tumbler promotion called “Tank Day” on the anniversary of the 1980 Gwangju Uprising, where hundreds were believed to have been killed by military forces. Many felt the “tank” was
