Should you still buy your next smartphone — or subscribe to it instead? | TechCrunch0

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• August 1, 2026

The smartphone industry’s next battleground may not be the phone itself, but how consumers get it. As premium devices become more expensive, Apple, Samsung, and others are betting that leasing, subscriptions, and guaranteed buyback programs can make upgrading more attractive. This week, Apple launched Apple Upgrade in the U.S. in partnership with Klarna, allowing consumers