Reddit’s traffic is down 13%, thanks to AI Overviews0

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• November 12, 2026

New data sheds further light on Reddit’s search traffic woes. Reddit’s traffic dipped 13% in global visits from October 2025 to October 2026, according to analytics firm Similarweb. The decline traffic sent to Reddit from Google search has driven Reddit to go (mostly) logged-in-only. However, Reddit reported in a recent letter to shareholders that the