Gilles Pélisson has been unanimously re-elected president of Unifrance for a second three-year term, extending his mandate at the head of the French film and television promotion body.

The former president and CEO of the TF1 group took charge of the organization three years ago and works together with Unifrance CEO Daniela Elstner to make French productions visible at major international festivals and markets, including Cannes, Berlin, Toronto and its own Rendez-Vous, which bring together international buyers, distributors, sales agents and journalists.

“I am very happy with the trust that Unifrance management has renewed in me for the next three years,” said Pélisson after his re-election. “Based on the path we have traveled together, I look to our future, with some certainties but also many unknowns, and with the conviction that our mission to promote French cinema and audiovisual works internationally is more essential than ever.”

During his first term, Pélisson helped guide Unifrance through a period of transformation following its 2021 merger with TV France International, which brought together film and television under the same promotional umbrella. Since then, the organization has worked to better harmonize the international promotion of French films, series, animations, documentaries and audiovisual programs at a time when the borders between formats and platforms continue to blur.

Pélisson previously said Variety that animation and co-productions have become key factors in the attractiveness of French content abroad, reflecting the sector’s ability to cross borders and reach a wide range of audiences. French animation, in particular, has remained a strong export asset thanks to the country’s deep talent pool, production infrastructure and reputation for auteur storytelling, while co-productions have helped French companies stay connected to global financing and distribution networks.

Pélisson stated that Unifrance will continue to build on France’s strong support system, citing the support of the CNC and the Ministry for Europe and Foreign Affairs, while moving forward with both established events and new initiatives.

The organization, founded in 1949, represents more than 1,000 professionals in the French industry, including producers, exporters, directors, actors, agents and distributors.