Jonathan Mildenhall joined Rocket Companies almost three years ago. In an interview at the 2023 Cannes Lions Festival, he spoke about the brand’s transformation.

“Over the last 24 months we’ve been able to outperform every set of brand and business metrics,” Mildenhall told CMO Insider in an interview at the 2026 Cannes Lions Festival. “It’s been a complete business transformation and we’re just getting started.”

Mildenhall said CMOs, who are accustomed to constant change, have the opportunity to take on a greater leadership role in their companies.

“This is the first time that every member of senior management is facing absolutely radical change and transformation, regardless of the teams they lead,” he said. “Given that CMOs have been trained to confront and leverage change, this is a fantastic time for CMOs to work with all members of C-suite and help all members process change on such a massive scale.”