Meta publicly released a new version of Muse Spark on Thursday, a multimodal AI model designed for agent coding that aims to compete with similar products offered by OpenAI and Anthropic.

Spark 1.1, the first version of which was announced in April, can engage in multi-step reasoning and handle complex processes, manage digital workflows, and implement new features in enterprise systems, the company says.

Meta is a bit behind its competitors here; Anthropic and OpenAI have offered similar models for quite some time. But that doesn’t mean Meta’s entry into the market isn’t a threat.

A constant source of competitiveness within the AI ​​industry remains the cost of use, and Meta appears to offer a competitive rate. Reuters reports that the company will charge $1.25 per million tokens for input and $4.25 per million tokens for output. That puts it in line with (although slightly above) Anthropic’s Claude Haiku 4.5 and OpenAI’s GPT-5.6 Luna.

Meta’s pitch to users is Spark’s ability to handle large agent workloads, fix bugs and help with large code migrations, the type of automation that companies are increasingly turning to AI companies for.

“Muse Spark 1.1 delivers exceptional performance in personal agency tasks that require planning and orchestration across a variety of external applications and services,” the company wrote in a blog post.

Meta has released several basic AI models in recent years. The launch of Muse Spark was apparently big enough to force CEO Mark Zuckerberg to post on social media platform X for the first time in three years. Zuckerberg’s last post was in July 2023, when the platform changed its name from Twitter to X.

In his post, Zuckerberg called Spark “a strong agent and coding model at a very low price,” and noted that the model was “stronger in agent performance, tool usage, and computer usage.”

Zuckerberg also noted that “more will be coming soon,” implying that the company plans to release additional models.

It’s been a big week for AI announcements, particularly for Meta, which also unveiled a new AI imaging model called Muse Image on Tuesday. Other launches this week included a new version of Grok from SpaceXAI and a new model family from OpenAI, GPT-5.6, which also launched on Thursday. Suffice it to say, competition within the AI ​​industry is healthier than ever, and companies that want to stand out from their peers have their work cut out for them.