The July 11 UFC main stream featuring the 69-second fight between Conor McGregor and Max Holloway averaged 6.5 million viewers in the U.S. and Latin America on Paramount+. That combined statistic is according to Nielsen in the US and Adobe Analytic + Channel Partner in Latin America.

The two-and-a-half-hour stream peaked at 8 million simultaneous streams, which Paramount+ says is more than any other exclusive live event for the streamer, which presumably includes the White House’s “UFC Freedom 250” event in June. (It trails only “Super Bowl LVIII,” which also aired on CBS.)

Held in Las Vegas, the five-fight main card culminated in the premature showdown between McGregor and Holloway, who last fought in 2013. The fight ended after just over a minute when McGregor suffered a knee injury, resulting in a TKO victory for Holloway.

The event also reached 15.9 million total viewers, which refers to the number of unique people who tuned in for at least one minute at any point during the broadcast.

These ratings are in line with “UFC Freedom 250,” which averaged 8.2 million viewers in the US and Latin America and reached a total of 17 million viewers.

In 2025, Paramount signed a seven-year, $7.7 billion media rights deal that made it the exclusive broadcast home of the UFC in the US, effectively ending the sport’s pay-per-view model in the United States. According to the company, since the beginning of the year, 20 million subscriber households have watched more than 200 million hours of UFC programming on Paramount+. That equates to an audience more than 23 times larger than the average pay-per-view event over the past two years, according to the streaming service.