OpenAI’s first foray into hardware devices will reportedly be a mobile smart speaker with built-in AI capabilities that can sync with ChatGPT and provide other AI services in the home.

Bloomberg reported Tuesday that the device, which is still in development, is designed to be screenless and is being pitched internally as a “human-like AI companion that lives in the home.”

OpenAI has long stated that it wants to launch a hardware product; Some rumors say he wants to launch his own phone, a move that would put him in competition with Apple.

The push comes as the tech world becomes increasingly excited about consumer AI hardware in general. Hark, an AI lab founded by Brett Adcock, raised an oversubscribed $700 million Series A in May at a $6 billion valuation to build what it calls “personal intelligence”: proprietary AI models combined with custom hardware designed as a “universal human-machine interface.” The company has not yet detailed the form factor of its device, underscoring how much capital it is chasing this category before the products even ship.

OpenAI’s new device sounds like something of a departure from traditional smart speakers, as sources described to Bloomberg that the device has a “personality” and is capable of proactively learning about its owner over time, providing a more personalized service. The machine would have access to a user’s digital life, extracting things like emails, sources said.

The device is also strangely described as including “mechanical elements that can move on their own,” and the Bloomberg report includes the detail that the device is designed to “feel like a companion and become a physical manifestation of OpenAI’s ChatGPT.”

The device was developed with the help of many former Apple engineers who were instrumental in “creating products like the iPhone and Mac,” Bloomberg writes. In fact, OpenAI may be trying to launch a new line of hardware, but the company is currently up to its eyeballs in hardware-related legal issues.

Apple last week sued OpenAI, accusing the artificial intelligence company of stealing its trade secrets. Apple further stated that the allegations involved in the lawsuit are simply “the tip of the iceberg” and that more misconduct will be revealed during the legal discovery process. OpenAI has denied any wrongdoing.

Citing anonymous sources with knowledge of OpenAI’s plans, Bloomberg writes that the company feels its new product “deviates significantly from anything Apple has on the market today” and that it is “unlikely to violate trade secrets” belonging to Apple.