Taco Bell launched a $1 menu item to try to help people forget about the whole ordeal of explosive diarrhea related to iceberg lettuce. On Wednesday, the fast food giant sold Enchiritos for $1. The offer was available while supplies last at participating locations, via their app or website between 8 a.m. and 11:59 p.m.
Taco Bell launched a $1 menu item to try to help people forget about the whole ordeal of explosive diarrhea related to iceberg lettuce.
On Wednesday, the fast food giant sold Enchiritos for $1. The offer was available while supplies last at participating locations, via their app or website between 8 a.m. and 11:59 p.m. PT.
Enchiritos typically cost between $3.99 and $4.29, depending on location. They’re a cross between an enchilada and a burrito and, most importantly, they’re lettuce-free.
“For those who have been traveling with us, $1 Enchiritos just dropped,” reads a TikTok video promoting the deal.
The campaign came after the FDA said Thursday, July 16, that shredded iceberg lettuce served at Taco Bell restaurants in Indiana, Kentucky, Michigan, Ohio and West Virginia was linked to at least 1,644 cases of cyclosporiasis between May 13 and July 13. The Cyclospora parasite causes the disease.
Foot traffic at Taco Bell and other restaurants where lettuce is a menu staple declined as news of the outbreak spread, according to data from location intelligence firm Placer.ai.
The Yum! share price Brands Inc., owner of Taco Bell, fell from a five-month high of $167 on July 7 to $147 on July 17, the day after the FDA announcement.
On Tuesday, Taco Bell CEO Sean Tresvant shared a post on LinkedIn thanking fans, who he said supported the company during the outbreak.
“The community that said ‘we have you’. The fans that said ‘they can’t leave us’. We appreciate every bit of that energy. Thank you,” he wrote.
Tresvant said that going forward, the company will prioritize safety and continue to be transparent about “what we know and what we will do next.”
Taylor Farms, Taco Bell’s lettuce supplier, has been criticized for how it communicated information about the outbreak to the public.
In a statement Monday, Taylor Farms said there had been “significant confusion about the communication of the outbreak” and broke down the facts of the outbreak. Public relations veterans told Business Insider’s Sarah E. Needleman and Tim Paradis that before Taylor Farm’s statement, its approach to the outbreak muddied an already confusing situation. Taylor Farms did not respond to a request for comment from Needleman and Paradis.
Correction: July 23, 2026: An earlier version of this story said the $1 Enchiritos promotion would take place on Friday, July 24.