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The U.S. built its brand by attracting the world’s best and brightest. It must not lose that advantage | Fortune 0
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- August 19, 2026
Experienced CEOs know that brand equity can be a company’s most valuable asset, one that often doesn’t appear on the balance sheet. Companies build trust, credibility, and goodwill over decades through consistent performance. But as any chief executive knows, the strongest brands are rarely destroyed by their competitors. More often, brands are weakened by a
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The world’s largest electric plane takes flight 0
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- August 16, 2026
Get the Popular Science daily newsletter💡 Breakthroughs, discoveries, and DIY tips sent six days a week. By signing up, you confirm you are 16+, will receive newsletters and promotional content and agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time. The world’s largest,
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A ‘super’ El Niño could transform the Amazon. Is the world’s biggest rainforest doomed?0
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- August 12, 2026
El Niño is back with a vengeance. A mammoth patch of warm water is growing in the equatorial Pacific Ocean, and the US National Oceanic and Atmospheric Administration is giving four-in-five odds that the disruptive climate phenomenon will turn into a “very strong” event by the end of the year. Some forecasters say this El
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Everything’s bigger in Texas: Musk’s planned $16.8 billion chip factory is five times bigger than the world’s current largest building | Fortune 0
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- August 11, 2026
Elon Musk is betting that the next phase of his sprawling technology empire will require a building on a scale that has never existed before. SpaceX and Tesla are building Terafab, a 100-million-square-foot semiconductor manufacturing facility in Grimes County, Texas, more than five times the size of the world’s largest building. “Terafab Texas will be the
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World’s oceans hit record-high July temperatures 0
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- August 10, 2026
In the UK, meanwhile, the prolonged dry spell is increasing pressure on already-stretched water supplies. England and Wales recorded their driest July since records began 190 years ago, according to the Met Office, while large parts of England and all of Wales have already been officially declared in drought. The Environment Agency has warned that
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The world’s leading AI companies are all struggling to contain their latest models 0
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- August 9, 2026
The most powerful AI models keep going awry, according to the companies building them. The disclosures come as frontier AI models get more powerful and more capable of acting autonomously. They also highlight a growing challenge for the companies building them —the systems designed to test increasingly capable models can have weaknesses of their own.
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