Since its launch in 2019, the Apple TV streaming service has gradually become a must-see app, especially for fans of sci-fi television, football, and motorsports. In our guide to the best streaming services, Apple TV ranks as the best for originals. Its funniest TV moments, particularly in the sci-fi genre, have catapulted the streaming service
Since its launch in 2019, the Apple TV streaming service has gradually become a must-see app, especially for fans of sci-fi television, football, and motorsports.
In our guide to the best streaming services, Apple TV ranks as the best for originals. Its funniest TV moments, particularly in the sci-fi genre, have catapulted the streaming service to must-watch status. It’s also become an awards show fixture thanks to hits like “The Studio,” “Severance,” “Pluribus” and “Ted Lasso.” While Apple TV lacks a massive catalog of licensed content like many of its competitors, its increased production of original programming and recent moves in sports streaming have kept it in the conversation.
Below, we’ve rounded up everything you need to know about Apple TV, including costs, plans, and free trial details. You can also find a breakdown of some of the best Apple TV shows, movies, and sports offerings.
Apple TV (monthly plan)
Apple TV may be limited in range compared to more established services, but it’s less expensive than other ad-free services and offers a growing selection of critically acclaimed series that you can’t stream anywhere else. The service also streams select movies and live sports, including MLS matches and Formula 1 races.
What is Apple TV?
Apple TV is Apple’s official streaming service, formerly known as Apple TV Plus. The streamer offers several critically acclaimed original television series, select movies and live sports.
The Apple TV streaming service is a paid option that appears as a tab in the standard Apple TV app, which is available for download in the App Store and automatically installed on all Apple devices. Apple TV is also the name of Apple’s physical streaming device (like Roku or Fire TV Stick).
How much does Apple TV cost?
Apple TV costs $13 per month for the monthly plan or $99 per month for the annual plan. It’s one of the cheapest ad-free streaming services on the market, even after the most recent price increase.
When was the last price increase for Apple TV?
The last price increase took place in August 2025. The monthly cost increased from $10 per month, but the annual price did not change. This was the service’s first price increase since 2023. Apple TV, then Apple TV Plus, launched at $5 a month in 2019.
Does Apple TV have a free trial?
Yes, Apple TV is one of the last streaming services left with a free trial. The Apple TV free trial is a seven-day period available to new customers. Eligible people who purchase a new Apple device can typically get three months (90 days) of Apple TV for free.
“Severance” is one of the hit sci-fi shows that Apple TV has become best known for. Apple TV
What shows and movies are on Apple TV?
Apple TV is best known for its original TV shows, first launching with TV series like “The Morning Show,” “For All Mankind” and “Dickinson” in 2019. Over the years, the streaming service has carved out a niche for itself in sci-fi programming, including shows like “Severance,” “Pluribus,” “Foundation” and “Silo.” It also has a sizable selection of hit comedies, including “Ted Lasso,” “Shrinking,” “Platonic” and “The Studio.”
The movie collection is a bit smaller and mostly features movies that Apple has had a hand in producing or distributing. This includes award-winning films like “Killers of the Flower Moon” and “CODA,” as well as some lighter films, like “The Gorge” and “Fly Me to the Moon.”
What sports are on Apple TV?
Sports have become an increasingly important part of the Apple TV’s appeal. The streaming service airs exclusive Friday Night Baseball games during the MLB season.
It is also the broadcast home of Major League Soccer. The games were originally available through Apple’s MLS Season Pass (which you can add to your Apple TV subscription or subscribe separately), but starting with the 2026 season, all MLS games during the regular season and postseason will be included in a standard Apple TV subscription.
2026 also marks the start of the Formula 1 era of Apple TV. The streaming service acquired the broadcast rights to ESPN in the United States, beginning with the Australian Grand Prix in March. The deal is a five-year partnership, so F1 will be on Apple TV for the foreseeable future.
Is Apple TV worth it?
Whether a streaming service is “worth it” really depends on the user, but fans of quality, award-winning original TV shows will find a lot to love on Apple TV (especially in the sci-fi sphere). Likewise, the platform is a must-have for F1 and MLS fans. While Apple isn’t the place to binge watch old favorites and the movie collection leaves a lot to be desired, what the streamer offers (ad-free) for $13 a month is attractive. To learn more, you can explore why we recommend Apple TV right now.
Does Apple TV offer deals?
Apple TV occasionally offers special limited-time deals, though they’re much less common than we’ve seen on other comparable services. These offers generally discount the first months of service for eligible customers. The most recent Apple TV deal came during Black Friday and Cyber Monday 2025. The sale dropped the first six months of service to just $6 a month, offering more than 50% savings for new and qualified returning subscribers.
Can you combine Apple TV with other services?
TV fans can combine Apple TV with Peacock to save on their monthly streaming costs. Customers can bundle Apple TV with Peacock Premium ($15/month) or Peacock Premium Plus ($20/month). Depending on the plan you choose, you can save between 33% and 37% each month compared to what you would pay if you subscribed to the two services separately. It’s one of the best streaming deals and packages we recommend, especially if you plan to subscribe to both services anyway.
Apple TV Peacock Premium Package
The standard Peacock and Apple TV bundle unlocks ad-supported, on-demand content from the full Peacock library, live streaming of select Peacock sports, and everything Apple TV has to offer.
Apple TV Peacock Premium Plus Package
The Premium version of the package combines everything from the Apple TV service (live streaming and ad-free original content) and ad-free on-demand programming from Peacock. This level also unlocks the NBC live stream.