It wasn’t that long ago that I wrote about how Apple’s reserved AI strategy is probably its best yet. By not hemorrhaging money on AI features and tools and by focusing on hardware rather than going all-in on AI, Apple positioned itself to come out ahead while its competitors beat and batter themselves to out-innovate
Paying more for a new phone seems almost unavoidable after Apple’s event today. The new iPhone 18 Pro and Pro Max start at $1,199 and $1,299, respectively — a $100 price hike over their predecessors. You can’t dodge the price hike by opting for an older iPhone, either, because Apple raised prices on those by
These look almost identical to the iPhone 17 Pro models, albeit slightly smaller. The iPhone 18 Pro is 6.3 inches and the iPhone 18 Pro Max is 6.9 inches. They come in black, silver, glacier, and burgundy color options. They come with Apple’s new A20 Pro chips, which have been repackaged into a silicone casing
Apple on Wednesday unveiled its new iPhone 18 and its first foldable iPhone, the iPhone Duo. But amid all the attention on Apple’s newest and most expensive devices, there’s another change: Apple is raising the price of its existing iPhone models by $100. Starting today, customers will notice a price hike for existing models on
Apple spent much of its “Surprise and shine” fall event breathlessly detailing the new AI capabilities of Apple Intelligence and the new Photographic Styles with the iPhone 18 Pro. The new features offer greater AI-assisted abilities to change the look of a photo. In the midst of all this, the company also introduced a defense
Apple announced the next version of the rugged and durable Apple Watch Ultra at today’s “Surprise and shine” event. The new model follows the Apple Watch Ultra 3, which launched last year. That watch debuted with upgrades including improved battery life, support for 5G networks on the cellular model, satellite-based messaging and emergency calling, and
