Running a business in Australia today is an absolute hustle. You need to handle supply chains, manage staff, deal with customer requests, and somehow find the time to post engaging videos on social media 12 times a day. Most business owners end up falling into one of two traps when trying to tackle digital marketing.
The streaming platform Twitch will now use creators’ content to help train generative AI models for its parent company, Amazon. This move has inspired swift and concentrated backlash from the Twitch community, especially because creators are opted in to having their content used for this AI training by default. For Amazon, these stream recordings are
Decentralized social network Bluesky was one of the bigger beneficiaries of the exodus from Elon Musk’s X in November 2024, following the U.S. elections. But now, nearly two years later, the social network and would-be X competitor is struggling to hold onto its momentum. According to data from digital intelligence provider Similarweb, Bluesky’s mobile app
X, the social media platform now owned by Elon Musk’s SpaceX, is shaking up how it pays influencers and creators. In announcing the change, the company said it will be winding down its existing Revenue Sharing program and replacing it with something called Original Content Rewards. X will stop accepting new Revenue Sharing participants, while
TikTok is laying off 250 employees and closing its Nashville office, which housed some members of TikTok’s content-moderation team. The news was first reported by The New York Times. Zanna Crowley, a spokesperson for the TikTok USDS Joint Venture, confirmed the news, saying that the shuttering was to “streamline our operations and better align our
Snap CEO Evan Spiegel sidestepped investors’ questions about preorder demand for the company’s long-awaited Specs smart glasses during Monday’s earnings call, just weeks before the device’s September launch event. “What we’re hearing from folks is really that they want to try Specs,” Spiegel told investors. “It’s obviously a high consideration purchase at $2,195. Obviously, developers
