Welcome to the October Amazon Prime Day deals bonanza, where we’re here to help guide you toward the best picks throughout the 48-hour sale. It’s early doors, but we’ve already seen some unmissable deals, like the latest AirPods Pro for $179. It might be time to bite on an Apple Watch for just $199 if
Welcome to the October Amazon Prime Day deals bonanza, where we’re here to help guide you toward the best picks throughout the 48-hour sale.
It’s early doors, but we’ve already seen some unmissable deals, like the latest AirPods Pro for $179. It might be time to bite on an Apple Watch for just $199 if you’ve held out this long. Or maybe you’ve got room for an extra wall-sized experience with this epic 100-inch Hisense TV deal.
Small kitchen or hate using the oven? You could do far worse than this bargain $65 air fryer if you fancy checking out the hype for less. If you’ve been meaning to treat yourself to some super swanky espresso, you can save $190 on this Breville beauty.
The best Prime Day tech deals
Amazon Smart Plug
You can plug any device into the Amazon Smart Plug to make it smart so that you can control the device in person with your voice or remotely with the app.
Apple AirPods Pro 3
The AirPods Pro 3 offer improved noise cancellation, a built-in heart rate sensor for workouts, and support for Apple’s new Live Translation feature. Though the earbuds’ revised shape could be an issue for some ears, these are Apple’s most impressive AirPods so far.
Samsung 65-inch S90H OLED 4K TV
The S90H is the 2026 successor to our favorite TV from 2025. It features a faster refresh rate than its predecessor and also now uses Samsung’s glare-free screen, which is great at fighting reflections.
Sony WH-1000XM5 Headphones
The WH-1000XM5 are one of Sony’s top over-ear headphones. They boast excellent noise-canceling performance along with great audio quality and a truckload of convenient features.
Sony WH-1000XM6 Headphones
The WH-1000XM6 are Sony’s flagship over-ear headphones. Compared to older models, they offer an improved design and enhanced noise cancellation, making them among the most impressive wireless headphones we’ve tested.
Beats Powerbeats Pro 2 Earbuds
The Powerbeats Pro 2 are excellent fitness earbuds with secure ear hooks, great sound quality, and built-in heart rate monitoring. They also deliver solid noise-canceling and use the same H2 chip found on the latest AirPods.
Samsung Galaxy Z Fold 8
Now redesigned as a sort of in-between foldable for Samsung’s lineup, the Galaxy Z Fold 8 features a smaller, more passport-like form that makes it an excellent ereader and a great fit for watching movies. Its lower price point, longer battery life, and brighter display improve upon the previous generation.
Samsung Galaxy Z Fold 8 Ultra
Samsung’s Galaxy Z Fold 8 Ultra proves to be a worthy follow-up to the successful Fold 7. It adds a faster Snapdragon 8 Elite Gen 5 for Galaxy chipset, brighter displays, and a new 50MP ultrawide lens. It’s the first Samsung foldable with a silicon-carbon battery, and it now matches the Galaxy S26 Ultra’s 5,000mAh capacity. Charging speeds are faster, too. Without IP68 durability and magnetic Qi2 support, there are reasons to pick another foldable instead. But if you want a thin, light, and powerful foldable for productivity, there’s no better option than the Galaxy Z Fold 8 Ultra.
Samsung Galaxy Z Flip 8
Samsung’s latest generation of Z Flip brings the same form factor with upgraded Galaxy AI features, a thinner design, expanded camera capabilities, and more.
Samsung Galaxy S26
The Samsung Galaxy S26 is the compact flagship in Samsung’s latest lineup, with a 6.3-inch AMOLED display, Galaxy AI features, and a versatile triple-camera system led by a 50MP main sensor. It’s smaller and less expensive than the S26+ and S26 Ultra, making it a strong pick if you want flagship performance without a huge phone.
Samsung Galaxy S26 Ultra
The S26 Ultra gives you high-end quality at every turn. It may not be the very best at everything, but comes out swinging such that it might be in the top three in just about any category you want to consider. This makes for an excellent all-arounder, though that naturally comes with a high price – until it lands in a great sale that is.
Samsung Galaxy A37
In everyday performance, the Samsung Galaxy A37 handles most apps and even light gaming admirably, but it’s easy to hit the system limits during heavy-duty multitasking and particularly intense photography sessions. The upgrades this year are minimal aside from improved nighttime photography and Object Eraser, but this shiny Samsung remains one of the better buys under $500, thanks to One UI’s long support life and a host of niche settings.
Google Pixel 11
Some longtime Pixel fans will see the Pixel 11 as proof that Google is using AI as a crutch to avoid competing with bigger brands on raw specs, while still charging more. Others won’t care about specific year-over-year changes and will simply appreciate that the Pixel 11 is faster for daily tasks, far better at capturing far-away details, adds several flashy Gemini tricks, and seemingly solves the long-standing issue with 5G battery drain. Both sides have a fair argument, but ignoring rivals and inflation, the Pixel 11 is undoubtedly a good phone.
Google Pixel 11 Pro
The latest Pixel Pro features built-in Gemini Intelligence to power smarter notifications, task completion, and more, making everyday activities more seamless than ever. An upgraded camera also makes it the perfect companion for catching cherished moments.
Google Pixel 11 Pro XL
With new Gemini Intelligence-powered operations, the Google Pixel 11 Pro streamlines everyday tasks like list-making, notifications, and video capturing. The XL features a 6.8-inch display for users who prefer more screen space.
TCL 55-inch QM6K QLED 4K TV
TCL’s QM6K is the brand’s entry-level Mini LED model. It offers great performance for its class, making it one of the best values out there for people who want a budget TV that doesn’t sacrifice image quality.
Ring Floodlight Cam Wired Plus
Ring’s Floodlight Cam Wired Plus combines the standard Spotlight Cam with a set of motion-activated floodlights for better lighting. The camera itself streams and records at 1080p resolution and is also motion-activated, and it includes a siren and two-way talk.
Sony WF-1000XM5 Earbuds
Sony’s WF-1000XM5 earbuds deliver excellent sound quality and noise canceling in a sleek, comfy design that’s tough to beat.
Ring Wired Doorbell 2K
If video quality isn’t your top priority, Ring makes the best smart doorbells you can find. The 2K model has a clunkier overall footprint and a less polished appearance than the 4K, but its doorbell performance and in-app experience are just as good.
Apple iPad Mini (A17 Pro, 2024)
The seventh-generation iPad Mini runs on Apple’s A17 Pro processor, which spun the wheels in the iPhone 15 Pro models. It’s compatible with Apple Intelligence and supports the Apple Pencil Pro and Apple Pencil (USB-C).
Apple iPad Air M4 (11-inch, 2026)
Apple’s latest iPad Air uses the company’s M4 processor and boasts more memory, enabling better performance for creative tasks and AI tools.
Beats Studio Pro Wireless Headphones
The Beats Studio Pro are wireless headphones designed to do it all, whether you want to be fully immersed in an album or take a call on the go. They offer both active noise canceling (ANC) and transparency modes, making them a versatile option for any situation.
Amazon Fire TV Stick 4K Select
The Fire TV Stick 4K Select is Amazon’s entry-level 4K streaming device. It supports 4K HDR streaming, just like the standard Fire TV Stick 4K, but it lacks Dolby Vision and has less memory. All very forgivable omissions when it’s on sale with dramatic discounts.
Amazon Fire TV Stick 4K Plus
The Fire TV Stick 4K Plus is a good fit for 4K TV owners. It supports a higher resolution than the cheaper Fire TV Stick HD and offers Dolby Vision support, which the Fire TV Stick 4K Select lacks. However, its processor isn’t as fast as the 4K Max’s.
Amazon Fire TV Stick 4K Max
This is Amazon’s top streaming stick. With its powerful processor and GPU, the Fire TV Stick 4K Max is the fastest streaming device in its price range and now supports console-free Xbox gaming via Game Pass.
Amazon 40-inch Fire TV 2-Series HDTV (2025)
The 2-Series is Amazon’s most basic smart TV. It features an HD panel rather than a 4K screen and is designed for casual viewers who want an inexpensive, entry-level TV in a smaller size.
Apple 13-inch Macbook Air (2026)
The MacBook Air with the M5 chip keeps everything fast and effortless, whether you’re juggling work tabs, editing photos, or streaming on the couch.
Apple 15-inch MacBook Air (2026)
This larger 15-inch version of the 2026 MacBook Air uses Apple’s M5 processor. It is available in 16GB or 24GB memory configurations with up to 512GB of storage.
Amazon Kindle (2024)
Though it may not look very different from older models, this Kindle offers faster performance and higher contrast, improving on earlier models. Very few corners have been cut, really, as it also has an illuminated screen, and the resolution has come a long way from the earlier cheap Kindles. No waterproofing makes the Paperwhite a better buy when on sale, but the entry-level model is still an excellent e-reader, and it fits inside pockets much more easily than its fancier sibling. Also available in Matcha green.
Amazon Echo Show 5 (3rd Gen)
Now with better sound and a faster processor, the latest Echo Show 5 is a tiny smart display that you can use for listening to music, keeping an eye on your home, and more.
Beats Solo 4
The Beats Solo 4 headphones are a reliable on-ear option, and the 50-hour battery life is an especially notable feature.
Roku 55-inch Pro Series OLED TV
Roku’s entry-level OLED TV combines all the perks of OLED panel technology, including pixel-level contrast and wide viewing angles, with Roku’s easy to use intergace.
Amazon Echo Dot (5th Gen)
Amazon’s fifth-generation Echo Dot offers improved sound quality over previous models, along with a temperature sensor and Eero WiFi extender capabilities.
Apple Watch SE 3 (40mm)
The Apple Watch SE 3 marks the most capable generation of the brand’s budget smartwatch yet. It now comes powered by the S10 chip, with better battery life, and an always-on display.
Gritin 9 LED Rechargeable Book Light
Like to read at night before bed, but want to avoid reading on tablets and screens, but your night table lamp feels overly bright? Try this rechargeable book light instead. It gives you three options, both for what kind of light you want and how bright you want it to be, and it fits snugly onto any book. It’s also great for travel since it’s super lightweight.
Soundcore Sleep A30 Special Earbuds
The Soundcore Sleep A30 Special earbuds are ergonomically designed for a good night’s sleep, boasting optional active noise cancellation and up to 45 hours of battery life.
Samsung 65-inch Frame TV (LS03F) w/ teak bezel
Samsung’s Frame TV is designed to look like a piece of art on your wall thanks to its flush mount, matte screen, and magnetic frame bezels. Its image quality is mediocre, but its style makes it a great pick for design-focused buyers.
The best Prime Day kitchen deals
Le Creuset Signature Round Dutch Oven, 5.5 Quarts
If you are looking for a dependable Dutch oven that can handle any recipe for years to come, you can’t get better than Le Creuset. While it’s pricey, its lifetime warranty will ensure it lasts for generations.
Braun BrewSense 12 Cup Programmable Coffee Maker
The Braun BrewSense 12-cup coffee maker brews a standard or bold pot of coffee in under 14 minutes and is nearly silent. Its compact footprint and programmable features make it a practical choice for everyday use in any home.
Keurig K-Express Coffee Maker
The Keurig K-Express offers the convenience that made the brand famous in a compact, affordable package, perfect for first apartments and dorm rooms. The strong Brew feature adds extra flavor intensity while the removable reservoir helps streamline busy mornings.
Our Place Titanium Always Pan Pro
This new generation of the Our Place Always Pan combines three metals — aluminum, stainless steel, and titanium. Our tests found it to be great at conducting heat and extremely durable.
Flavortown Laser Titanium 10″ Fry Pan
Not only is this Guy Fieri pan affordable compared to other titanium cookware, but it also functions like a more durable traditional nonstick skillet. In testing, it was comfortable to hold and super lightweight.
Crock-Pot Electric Lunch Box
Forget about the office microwave or cold sandwiches; with the Crock-Pot Lunch Crock, you can heat up a delicious meal right at your desk.
Stanley 40 oz. Quencher H2.0 FlowState Tumbler
The Stanley Quencher can hold up to 40 ounces of liquid and is double-insulated to keep both hot and cold beverages at their respective temperatures for longer. The 40-ounce tumbler can keep iced drinks cold for up to two days.
De’Longhi Stilosa Manual Espresso Machine
The De’Longhi Stilosa Manual Espresso Machine is a simple, inexpensive machine for someone who wants to learn espresso fundamentals without paying for built-in automation. It has an incredibly compact footprint, makes excellent espresso, and has superior frothing capabilities.
Ninja Dualbrew Pro
The Ninja Dualbrew Pro offers all the same features and brewing options as the Ninja Specialty, with the addition of an attachment that allows the user to brew coffee from pods.
Casabrews Espresso Machine
The Casabrews Espresso Machine is a sleek, compact machine that is simple and quiet to use. It consistently makes flavorful espresso with excellent crema that performs well above its price point.
Ninja Flip Toaster Oven & Air Fryer, 8-in-1, SP151
This Ninja combines 8 functions into a single compact appliance: air fry, air roast, air broil, bake, bagel, toast, dehydrate, and keep warm. Its flip-up design saves valuable counter space when not in use.
Breville Smart Oven Air Fryer Pro
The Breville Smart Oven Air Fryer Pro is a versatile countertop air fryer for the cook who wants it all while saving as much space as possible in smaller kitchens. This multitasking workhorse goes beyond the typical air-fryer settings to toast, reheat, bake, roast, and dehydrate a wide range of foods.
Chefman 4 Quart Compact Airfryer
The Chefman 4-Quart Air Fryer is small but mighty, and the best small air fryer we tested. The window lets you keep an eye on your food during cooking, so you don’t need to keep opening it as often and losing heat.
Crockpot Manual 7-Quart Slow Cooker
Perfect for gatherings and family dinners, this large, 7-quart slow cooker can prepare a variety of dishes, like chili, stew, and soup. It’s a fairly simple model, but it features low, high, and warm settings to cover basic functions.
Vitamix 5200 Blender
The Vitamix 5200 is an easy-to-use, easy-to-clean blender with the power and speed variation to handle any task, making it the best blender we’ve tested overall.
Magic Bullet Personal Blender 22 oz. cup
The Magic Bullet is a punchy little machine with outstanding accessories, blending smoothies, shakes, and other drinks reliably at a surprisingly agreeable price.
Cosori 13-Quart Air Fryer Toaster Oven
The Cosori 13-Quart Air Fryer Toaster Oven does an outstanding job making frozen fries and comes with useful extras, including a rotisserie basket.
It can cook on two levels without taking up valuable counter space.
Breville Barista Express Espresso Machine
The Breville the Barista Express is the best all-in-one, semi-automatic espresso machine you can find. Though newer, more expensive models have been released, this one is still our favorite.
KitchenAid 5-Speed Ultra Power Hand Mixer
Heavy doughs, creams, and more need a mixer, and a whisk won’t cut it. If you don’t want to splurge on a big stand mixer, this is a compact and affordable alternative to get most mixing jobs done.
AeroPress Coffee and Espresso Maker
Coffee is a serious necessity for some, and the AeroPress is small, simple, portable, and easy-to-use way to brew a highly competitive, frothy cup of coffee somewhere between a French press and an espresso.
The best Prime Day home deals
Roborock Q7 M5+ Robot Vacuum and Mop
Even as a budget-friendly robot vacuum, the Roborock Q7 M5 7+ you don’t feel like cleaning performance is compromised and offers smart features like smart home mapping and a decent number of cleaning customization options.
Levoit LVAC-200 Cordless Stick Vacuum
Levoit’s cordless stick vacuum offers great performance for the price. It can clean for up to 50 minutes, has three power settings, and has a special ability to store upright.
Bissell PowerClean FurFinder
The Bissell PowerClean FurFinder is a great value-driven cordless vacuum with three suction settings, bright LED lights, a tangle-free brush-roll, and up to 40 minutes of battery life. Bonus, it can stand upright when not in use, and the wall-dock has space to store the two attachments.
Dyson V8 Cordless Vacuum
Dyson’s most affordable cordless vacuum packs plenty of oomph with up to 40 minutes of battery life for tackling messes big and small.
eufy E25 Robot Vacuum and Mop Combo
The eufy E25 is the perfect pick for pet owners as it avoids a range of objects and suctions all materials well from carpet and rugs, doesn’t tangle with hair, and the roller style mop self-cleans as it goes.
Bissell Little Green Mini
Carpet and upholstery cleaners can often be large, bulky contraptions that clutter busy closet floor space. The portable Bissell Little Green Mini is a great option for small spaces like apartments and condos because it’s small enough to fit in cupboards, on shelves, or even under your sink.
Dyson PencilVac Fluffycones
Dyson’s latest floorcare innovation is the PencilVac, an ultra-thin cordless vacuum for hard floors, featuring a redesigned cleaner head that resists hair tangles and can suction up debris from any direction.
Ego Power+ LB6504 Cordless Leaf Blower
The battery-powered Ego Power+ LB6504 Cordless Leaf Blower packs power and portability into a compact, easy-to-use package without fumes or messy fuel tanks.
Bedsure Down Alternative Comforter
Bedsure’s sub-$50 Down Alternative Comforter features polyester fill stuffed inside a brushed polyester shell. It’s available in over a dozen colors.
The best Prime Day style & beauty deals
Sojos Retro Oval Sunglasses
These sunglasses are everywhere. We’ve spotted them on Love Island, on influencers, and all over New York City. What makes them so popular is their unanimously flattering shape and gold edges that make them look like they cost way more than they do.
Shark FlexStyle Air Styling & Drying System
The Dyson Airwrap may get all the hype for doling out salon-quality blowouts at home, but the Shark FlexStyle is another wonderful multi-styling tool, and it’s about half the price. The system comes with a powerful hair dryer and five attachments to help style hair with ease.
Levi’s Cinch Baggy Jeans
“My favorite part is the adjustable tab that make them feel more tailored to my waistline,” says senior associate style editor Gabrielle Chase.
CRZ Yoga Long Sleeve Cropped Half-Zip
We love CRZ Yoga for keeping prices affordable while still offering breathable, comfortable designs. This cropped half-zip won’t stifle you mid-workout.
Anrabess Women’s 2-Piece Sweatsuit
A popular dupe for viral brand-name sweatsuits, this Anrabess set is ultra-comfy but at a fraction of the price and comes in several different colors.
Fair Harbor SeaBreeze Hoodie
Using 14 recycled plastic bottles to make this men’s hoodie, the SeaBreeze is soft and comfortable. It is sustainable and has built-in UPF 50 protection from the sun.
Dream Paris Chunky Low Heel Pump Sandals
These Dream Paris sandals have a whopping 24K reviews and four stars on Amazon. We put them to the test ourselves and agree with all the rave reviews about their comfort and walkability — and the best part is that they’re under $40.
Crocs Brooklyn Heel
These versatile heels take you from a walking tour to a dinner reservation. And they feel surprisingly like the classic Crocs clogs, down to the ultra-lightweight foam construction and the little massage bumps on the footbed.
Naturalizer Joy Dress Sandal
These sandals get our hard-won most comfortable heel overall award because of their brilliantly contoured footbed (seriously, you have to try it to believe it), straps that won’t give you blisters, and huge variety of colors.
Rykä Devotion X Walking Shoe
These affordable sneakers have nearly every feature podiatrists like in a walking shoe and costs less than $100. “These have been my go-to walking shoes for a year straight,” writes senior associate style editor Gabrielle Chase. “The cushioning feels so soft and light.”
Keen Hightrail Waterproof Hiking Shoe (Men’s)
If your travels permit a sportier look, this pair is our top waterproof pick. Available in a variety of earthy tones, they’re versatile for walking rainy city sidewalks or hiking through the woods.
When is the October Prime Day sale?
Prime Big Deal Days, also known as Prime Day 2, will officially run from midnight PT on October 6 through to 11:59 p.m. PT on October 7.
This 48-hour window is when most deals will be live, though some started a few days earlier over the weekend. You might get a few stragglers hanging on on Thursday, but not many.
Does every Prime Day deal stay live during the sale?
No. There are lightning deals that are often live for only a few hours or until they sell out. Amazon is also releasing new deals intermittently during the two-day sale, so new offers will appear throughout.
Non-lightning deals are generally supposed to last until the sale ends once they go live, but Amazon and its merchant partners often only have a set number of units they’re willing to sell at a Prime Day price, so it’s not uncommon to see some items become unavailable or go back up to their regular price in the middle of the event.
Why you can trust Business Insider
I’ve covered every Prime Day and Prime Big Deal Days since Amazon started the events way back in 2015. In addition to product testing, I have been writing about deals, sales seasons, and price comparisons for most of my career, and have trained a dedicated team of deal hunters at various international publications on how to spot a great deal and filter out also-rans.
How are we picking the deals?
Because I want to help you connect with genuinely great products, the first place I look for a deal is right here, in our buying guides.
These articles are packed with quality items our team and a squad of talented expert freelancers have tested and reviewed. So I’ll check Amazon to see if any of our top picks are on sale and whether the discount is significant enough to warrant highlighting here. And also double-check it’s not cheaper elsewhere.
It could be the best price of the year, an all-time low, or a discount that still seems worth a punt given current events affecting prices on many items in 2026. Things like tariffs or the RAM crisis. After all, we expect many things, electronics in particular, to get more expensive going forward for a while.
If I’m highlighting a deal on an item we haven’t tested on the team, you can rest assured we’ve done our due diligence by looking up reviews from other sites (if available), customer reviews and ratings, and checking for any red flags or frequent return labels on Amazon. TLDR: products I’d consider putting my own money down for, or recommending to friends or family.
Want to know more about the Business Insider Reviews team and why you can trust us? Check out our about us page and also our guide on how we vet deals throughout the year.
Do I need to be a Prime member?
Yes. Most of the deals we’re highlighting are exclusively for Amazon Prime subscribers. If you’re not currently a member, you’re likely eligible for a 30-day free trial.
You’re under no obligation to keep your membership active, and you won’t be charged if you cancel within the 30-day window.
If you’re curious about what else you can unlock with Amazon Prime, check out Sarah’s extensive guide to 26 of the best Amazon Prime benefits.
Are Prime Day deals worth it?
There are certainly plenty to skip from the hundreds of thousands of Prime Day deals available. We’re not kidding, there really are that many.
That’s why we take so much pride in digging out the choiciest of cuts for you. For more on how to spot the best offers when browsing yourself as well, our Deal Editor has written a guide on how to tell if a Prime Day deal is actually good.
What else do I need to know about Prime Day?
Some of the best deals are time-limited or have a very limited supply available. To learn more about these discounts, check out our guide on how to find lightning deals.
Shopping for more discounts today? Check out our roundup of all Prime Day articles of the best Prime Day deals, or browse Amazon’s website for the full selection.
You can purchase logo and accolade licensing to this story here.
Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@businessinsider.com.
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