There’s no doubt that 2026 will go down as a milestone year for the growth in popularity of vertical media content in the U.S. The sector is booming but still incredibly diffuse. That will change as microdramas and other formats proliferate and generate more advertising, subscription and in-app purchase revenue. Those are among the conclusions
Smart glasses are allowed at Burning Man 2026. Organizers say: Just don’t be a creep about it. “Before using any device — including cellphones, cameras, or smart eyewear — you must ask and receive permission from anyone who may appear in your frame, whether they are the main subject or in the background,” Burning Man’s
Walmart marketing alum Justin Breton has joined Gap Inc. to drive original content across a range of genres and platforms to support the apparel giant’s “Fashiontainment” business initiative. Starting Aug. 31, Breton will serve as Gap’s VP of development, reporting to Pam Kaufman, the Nickelodeon and Viacom alum who joined the company in February as
On today’s episode of “Daily Variety” podcast, “Dateline” executive producers Liz Cole and Paul Ryan detail how the venerable newsmagazine became a digital content dynamo for NBC News. Cole, senior executive producer for “Dateline” and president of NBC News Studios, and Ryan, “Dateline” executive producer and a 14-year NBC News veteran, are at the helm
As a Disney content creator, Toni Kulusich posts meet-and-greet videos with lots of different Disneyland theme park characters. But her favorite is Peter Pan. A hugely popular character in the Disney parks, Peter Pan has a large internet fan base and is beloved for his spontaneity and playful interactions with guests as well as his
Darren Walker may be new to Los Angeles as he takes the helm of Anonymous Content as president and CEO, but he’s had long relationships with key players in town for years, given his distinguished career in philanthropy and nonprofits. Sally Field is one of those people. So Walker was excited to learn when he
