KFC’s Plan to Win the Next Chapter of the Chicken Wars0

• Business, business-strategy, chain-restaurant, chicken-sandwich-wars, fast-food, Finance, Food, fried-chicken, kentucky-fried-chicken, kfc, Retail, Strategy, turnaround
• June 15, 2026

The Colonel is staying put. Almost everything else at KFC is changing. The 74-year-old fried chicken chain is rolling out one of the biggest global brand overhauls in its history, betting that new sauces, specialty beverages, redesigned restaurants, and a refreshed logo and packaging can help it define what executives call the “next chapter of