Jamie Laing thinks tomorrow’s Fortune 500 will be built by creators. He might be right. 0

• Business, C-Suite, Finance, Leadership
• June 10, 2026

“The next big business owners are going to be content creators,” Jamie Laing, the reality star-turned-sweet entrepreneur, tells Fortune. “I don’t think Coca-Cola can really come up any more without a content creator helping build the brand.”  Those may sound like fighting words from—surprise, surprise—a content creator. But there are signs the future may one day belong to brands with faces,