Geico has the kind of brand recognition most marketers spend their careers chasing. Its Geico Gecko has been selling car insurance for more than 25 years, while slogans like “15 minutes could save you 15% or more on car insurance” have become embedded in American culture. Arianna Orpello, Geico’s chief marketing officer, thinks the mascot’s
Tyler Rustein, who has held positions with sports-focused apparel companies as well as the alternative Overtime sports leagues, will join the PGA Tour as its new chief marketing officer on October 5. He joins the league as its CEO, Brian Rolapp, a former NFL executive, has articulated a plan aimed at modernizing its tournaments. Rolapp
This as-told-to essay is based on a conversation with Camila Valim. It has been edited for length and clarity. I spent two decades in corporate as head of marketing for an entertainment group. I left that job due to burnout. I pivoted to becoming a professional organizer and started a successful Instagram account and business.
GameSquare is rebranding its gaming and esports-focused livestreaming measurement platform Stream Hatchet into Hatchet, which it describes as “the first full-service creator matching and brand marketing analytics platform built for marketers looking to engage in youth culture with an emphasis on gaming.” As part of the revamp, Hatchet, which counts Electronic Arts and NASCAR among
This as-told-to essay is based on a conversation with Colin Piper, CMO of BuildOps, an AI platform for commercial contractors. Prior to that, he spent more than 10 years at Autodesk, eventually leading a large marketing team for its construction business vertical. The essay has been edited for length and clarity. Autodesk said in a
The news traveled quickly across Nike’s sprawling headquarters in Beaverton, Ore. Elliott Hill was coming back. Employees high-fived. An audible cheer could be heard in parts of Nike’s 400-acre campus. Current and former employees lit up group chats and social media. On Wall Street, investors joined the celebration, sending Nike shares up roughly 8% in
