This as-told-to essay is based on a conversation with Colin Piper, CMO of BuildOps, an AI platform for commercial contractors. Prior to that, he spent more than 10 years at Autodesk, eventually leading a large marketing team for its construction business vertical. The essay has been edited for length and clarity. Autodesk said in a
After doing tie-ins with iconic scary movie characters like Chucky and M3gan, Coca-Cola’s Fanta wants to make some spooky personas of its own. Ahead of Halloween, the soda brand is introducing four characters as part of a kickoff to what it’s calling Fanta’s Haunted Universe, which it describes as a collection of products, content, and
YouTube is in talks to offer select creators millions in payments if they keep their videos exclusively on its platform for a set period, two people familiar with its efforts told Business Insider. The move is a direct shot at Netflix, which has been ramping up its licensing of creator videos for its platform. Bloomberg’s
Selena Gomez set out to create “the world’s first mental fitness ecosystem.” Instead, the startup is becoming her own personal headache. A federal lawsuit filed Thursday offers a detailed account of what investors say went wrong at Wondermind — from an app that was never built to major corporate partnerships they allege never existed. Gomez
A new filing in a lawsuit from a fired WPP executive alleges that Sony, one of the ad giant’s major partners, investigated the company and concluded it had improperly withheld rebates from clients. The lawsuit says that Sony presented the findings of its investigation to WPP in 2025 in a detailed analysis that said the
Investors are hunting for social media startups that can spark new connections and nurture existing ones. “Social media companies started based on connection,” Shawn Carolan, a partner at Menlo Ventures, said of the previous wave of giants like Facebook and Instagram. Carolan said these companies “evolved into media companies” and abandoned that connection. That leaves
