A new filing in a lawsuit from a fired WPP executive alleges that Sony, one of the ad giant’s major partners, investigated the company and concluded it had improperly withheld rebates from clients. The lawsuit says that Sony presented the findings of its investigation to WPP in 2025 in a detailed analysis that said the
Investors are hunting for social media startups that can spark new connections and nurture existing ones. “Social media companies started based on connection,” Shawn Carolan, a partner at Menlo Ventures, said of the previous wave of giants like Facebook and Instagram. Carolan said these companies “evolved into media companies” and abandoned that connection. That leaves
Disney CEO Josh D’Amaro congratulated employees after a strong quarter — and outlined his plans for Disney+ and AI. “Our performance reflects the strength of our businesses, the enduring power of our stories and brands, and, most importantly, the extraordinary work you do every day,” D’Amaro said in a memo viewed by Business Insider. D’Amaro shared
Ads designed to influence AI agents rather than human consumers are emerging as a new marketing channel. They’re also opening up a new brand safety battleground. The big outstanding question: Once the AI platforms get wise to brands advertising to their crawlers, will they play ball or try to stamp out the practice? Here’s an
With great power comes great responsibility, and BMW is using that power to beam “Spider-Man” ads into its cars. The German auto giant has been showing a banner ad for “Spider-Man: Brand New Day” in cars since late July as part of a brand tie-up with Marvel’s latest blockbuster. The banner reads “Surprise! Spider-Man just
There’s a new way to make and lose money. Trump Media has officially launched the Truth API, a business-to-business data feed that provides customers with faster access to posts from prominent Truth Social accounts. That includes President Donald Trump, whose constant stream of posts can cause shifts in financial markets. Institutional customers gained access to
