At a time when the AI ​​backlash and data center protests are making headlines, Anthropic’s Claude is launching a new feature that subtly explains why you should continue using it.

On Thursday, the company unveiled “Reflect,” an integrated dashboard that lets you track and visualize how Claude and your broader AI habits are used. At first glance, it’s an analytics feature that offers insight into what kinds of topics you’ve discussed, your general usage patterns, and what kinds of tasks you tend to turn to AI for help with.

But Reflect’s broader goal is to shape the way users think about AI itself. To do this, it presents Claude as a widely used productivity tool and as part of your daily workflow, as well as as a technology that can be used consciously.

While Claude Reflect doesn’t go so far as to quantify how much time you’ve saved on manual tasks by switching your workflows to AI, there’s something about having all the work Claude helped with laid out in front of you that will likely make you see Claude as a tool you’ve come to rely on and a vital part of your daily life.

Meanwhile, Anthropic will push you to think critically about your use of AI, as Reflect will ask you questions from time to time, such as “What do you want to continue doing yourself, even if Claude could do it faster?”

The app also offers tools to set quiet hours or schedule nudges to take a break from the AI, Anthropic notes in its announcement, a nod to the potentially addictive nature of working with AI chatbots, which never stop answering your questions and requesting follow-ups to keep the conversation going.

The idea of ​​adding analytics to an app to subtly shape consumer sentiment is not new.

In 2012, Google promoted a new utility called Gmail Meter, which analyzed your email inbox, showing you traffic patterns, pie charts of email categories, and how much data is in your inbox compared to your archive, among other things. While navel-gazing at this kind of data is fun for some techies, the meter also served as a way to show, in numbers and graphs, how Gmail had become central to people’s digital lives.

Claude’s Reflect does the same thing but then goes a step further by also training users on how they can best use AI.

For example, Reflect might suggest that instead of re-explaining the context of your work in repeated tasks, you could use Claude’s Projects feature. For Anthropic, this also has the benefit of more deeply integrating its daily workflows with Claude, helping to retain users and deter them from switching to competing AI tools.

Anthropic notes that more sensitive conversations may appear in Claude Reflect, but only at a high level, and any conversations connected to a health integration tool are completely outside of its knowledge. None of the data you know is used for other purposes, the company also states.

This Claude Reflect feature is available in beta for Free, Pro and Max users who have memory enabled. Later, it will be expanded to include a view of how much time you’ve spent using Claude.