Walmart marketing alum Justin Breton has joined Gap Inc. to drive original content across a range of genres and platforms to support the apparel giant’s “Fashiontainment” business initiative. Starting Aug. 31, Breton will serve as Gap’s VP of development, reporting to Pam Kaufman, the Nickelodeon and Viacom alum who joined the company in February as
“Insidious: Out of the Further” won’t topple the box office reign of “Spider-Man: Brand New Day.” The sixth “Insidious” installment is targeting $23 million to $27 million in its domestic debut, likely enough for second place on North American charts. “Brand New Day” should retain the No. 1 spot in its fourth weekend, with the superhero
Choosing the best VPN service can make a real difference to your digital privacy and online security, whether you use it for everyday browsing or work. Of all the VPNs I’ve tested and researched to make sure they’ve passed extensive independent third-party audits to back up any no-logs claims, NordVPN has come out on top.
Bashing AI data centers is all the rage, and brands are cashing in. “AI data centers waste millions of gallons of water,” former NFL player Jason Kelce says as he appears to pee into a jar in a new ad for his beer brand, Garage Beer, and the canned water brand Liquid Death. “We want
Experienced CEOs know that brand equity can be a company’s most valuable asset, one that often doesn’t appear on the balance sheet. Companies build trust, credibility, and goodwill over decades through consistent performance. But as any chief executive knows, the strongest brands are rarely destroyed by their competitors. More often, brands are weakened by a
Sony’s superhero tentpole “Spider-Man: Brand New Day” dominated the U.K. and Ireland box office for a third consecutive weekend, adding £6.1 million ($8.3 million), elevating its running total to $106.5 million after 20 days of release. Universal’s epic “The Odyssey” held onto second place in its fifth frame. Directed by Christopher Nolan, the wide release