Tomek Wrzesinski has spent more than 20 years selling supersized boats to the uberwealthy, and he’s found one nearly foolproof way to get a client to bite. It starts with sending a cryptic weekend text message: “Maybe I have something for you. I just need to check if it’s still available. It’s an off-market offer.”
How far we get in our careers, we tend to believe, depends on us: our intelligence, our temperament, our hustle. But where we work and the support we get there matter immensely too. Does your company promote from within, or does it hire senior people from elsewhere? Does it spend real money on training and
Ryan McPherson fought hard for his piece of Austin. Back in the spring of 2022, when it seemed like everyone was angling for homes in the Texas capital, he and his wife set their sights on a tidy four-bedroom in a sprawling new development on the east side of town. They bid $20,000 above the
“I think social media is the worst thing that’s happened in the last forty years,” Steve Krug tells me. A quarter of a century ago, Krug wrote “Don’t Make Me Think,” one of the founding books on Internet usability. It’s why sites have large bold text and are read vertically, without moving across the screen.
When Robin Olsen started applying for communications jobs three months ago, she noticed a change: The job descriptions had gotten longer. One combined communications and marketing, normally two separate functions, into one. Others seemed to have “crazy wish lists,” Olsen says. One was so overwhelmingly long that it made Olsen close it from her browser.
Lume isn’t just a modern and expensive lamp; it doubles as a laundry folding genie. And to hype and humanize this alien-like robo housemaid before it starts shipping this summer, the company behind it, has launched an all-out, high-gloss social media video blitz. There’s a commercial launch video, a 10-minute-long documentary about Syncere’s founders, and